Week 1 – Creating a Business
B102 Week 1 Google spent years studying great teams
Week 2 – Innovation and Entrepreneurship
B102 Week 2 Impossible burger
B102 Week 2 How a janitor at Frito-Lay invented Flaming Hot Cheetos
Week 3 – Developing a Start-up Business Model
B102 Week 3 Business Models, Business Strategies and Innovation
B102 Week 3 Business model innovation - Nespresso
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Week 4 – Running a Business
B102 Week 4 Nisha Dua knows capital venture
Week 5 – Managing People
B102 Week 5 Business in Action - Bovee & Thill
Week 6 – Managing your Marketing Mix I – Promotion
B102 Week 6 Business in Action Bovee & Thill
Week 7 – Managing your Marketing Mix II – Product, Price and Place
B102 Week 7 Business in Action - Bovee & Thill
B102 Week 7 Marketing 3rd Ed. Elliott, Waller & Rundle
Week 8 – Managing Customer Relationships
B102 Week 8 Marketing - Kotler
B102 Week 8 Contemporary marketing - Kurtz